This year we drank better
Esquire’s 2024 Spirit Awards have spoken: liquor sales might be down, but these bottles are up for anything. Think bourbons old enough to rent a car, mezcals more complex than your relationship status, and rums that still swear they’re the next big thing. Now, if you need me, I’ll be “researching” that 15-year-old Wild Turkey – purely for work purposes, of course.
It was the end of an era, but the start of an age
It’s December 13th, Taylor Swift’s birthday, and while she’s blowing out candles, we’re still mourning the Eras Tour finale. After two years of sparkly boots, tear-streaked glitter, and friendship bracelet diplomacy, Taylor wrapped up her history-making tour just days before turning 35. This wasn’t just a tour – it was a cultural phenomenon meticulously crafted by one of the most impactful artists (and marketers) of our generation. Happy birthday to the woman who defined an era (or ten).
The real main characters of 2024
This year, fandoms didn’t just sip the tea – they brewed it, spilled it and monetized it. From Kendrick Lamar vs. Drake’s drama to turning The Hunger Games prequel into a Tik-Tok thirst-fest, fans made sure every right moment went viral. They weren’t just along for the ride this year; they were driving the car, chaos and all. And while platforms love to flaunt this fandom frenzy in their neon-slick trend reports, let’s not forget that fans didn’t just consume content, they created it.
PepperPick
10 days until holiday break and we couldn’t be more excited for all of the relaxing, eating and gift unwrapping ahead! Still in need of some last minute ideas for loved ones? Check out this gift guide by Amazon, because nothing says ‘I love you’ quite like two-day shipping.
