The Chonky Icons You Never Knew You Needed
Move over influencers – our newest internet sensations are taking over. Say hello to the ultimate chonky duo, Pesto the penguin with big fish energy, and Moo Deng, the pygmy hippo living her best round life. Pesto’s out here crushing TikTok with his 46-pound fluff, while Moo Deng, aka the lifestyle icon, inspires everything from makeup tips to red-carpet edits. These two are the real MVPs of the internet, waddling and splashing their way into your feed and heart.
Funny Business
At Peppercomm, we don’t just use humor—we live it. I mean, just look at the title of the very newsletter you’re reading. We know that a good laugh is more than just a moment of joy; it’s a powerful business strategy. Research shows 90% of consumers remember brands that make them laugh, and we see it every day in our work. In today’s ever-changing world, where people seek common ground, a clever joke can cut through the noise, build trust and spark genuine engagement.
Explaining ‘Brainrot’ to the Uninitiated (Without Melting Your Brain)
Brainrot. No, it’s not a new horror flick. It’s Gen Z/Alpha slang for what happens when you consume way too much low effort, high volume internet content. Think endless TikTok loops that melt your brain a little with each scroll. If you’ve ever heard this vocab and wondered if they’re speaking another language, you’re not far off. The buzz? It’s real, it’s viral, and it’s everywhere. So, while we’re all for keeping up with trends, just remember: a little brainrot goes a long way!
Pepperpick
If you’re ever in Montreal, check out Grinder Steakhouse. The steaks are divine, the cocktails are strong and we’re obsessed. Trust us, swipe right on this one!
Photo Credit: LILLIAN SUWANRUMPHA / AFP via Getty Images
