That’s that me espresso
Dunkin’ is kicking off the new year with pop star Sabrina Carpenter in tow, serving up a cheeky drink called “Shake That Ess’”—a playful jab at her hit “Espresso” and a dash of sass. In a bubbly ad, Sabrina gets playful compliments on her skills at “shakin’ that ess,” all while mixing up a frothy brown sugar and oat milk delight. This collaboration, thanks to the star power of Ben Affleck and Matt Damon’s production crew, aims to caffeinate Dunkin’s cultural status and create its own “cinematic universe” – no capes needed! Plus, with a new $5 Meal Deal in the mix, Dunkin’ is proving they can stir up buzz while keeping the prices sweet!
We Call B.S.
NYC’s newest hero isn’t wearing a cape, it’s RXBar’s B.S. Blocker Truck, and it’s here to block the B.S. On Jan. 3, this rolling icon will cruise the streets, parking itself right in front of every toxic “New Year, New You” ad that dares to tell you to hate yourself into a kale cleanse. Think of it as the ultimate ad-shaming queen- Just text in the worst offender, and this steel savior will show up to serve some much-needed pettiness. Iconic, unbothered and unapologetically RXBar, this truck might just be the main character of 2025.
PR your life
The New Year brings a fresh spin on “off-the-job self-training,” showing how PR skills can supercharge life. Don’t believe us? Just read through this awesome CommPRO piece authored by our witty and wonderful colleague, Izzy. Treat projects like campaigns, from travel plans to social media, and watch your organization shine. Community impact? Use your skills to elevate local events or mentor others. Curiosity is key—learn new tricks like graphic design to stay sharp and inspired. Strategic communication isn’t just for work; it’s a life-changing playbook.
Pepper Pick
Did we just get back from winter break? Yes. Are we ready for vacation again? Yes. We’re dreaming of a trip to One Happy Island to help make us One Very Happy Person. 🏝️
