Building on each other’s ideas, someone came up with the idea of doing a NYFD-style calendar featuring accountants. We seized on that idea and built it out further, eventually creating a contest that highlighted accountants “beyond the numbers” showcasing their side passions, from art to music to philanthropy.
In partnership with Insider, we created a “calendar” featuring these interesting accountants and how their side hustles helped them better advise their clients.
This visual campaign included a custom feature article with 30K guaranteed pageviews, audience and theme/context targeting with 1.8M guaranteed impressions, and social promotion across Insider channels reaching 217M.
We believe the magic happens when wit and wisdom join forces. Wit + Wisdom explores concepts that can help a leader or brand stand out (and hopefully brings a 😊 to your day)
The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
