We recommended a two-phase launch in 2023. First was a “soft launch”—during the time when most outlooks are published—with a press release and virtual media tour featuring Wilmington’s three lead executives, Tony Roth, Meghan Shue and Luke Tilley. Second was an in-person media event, hosted by Roth, to significantly deepen relationships with top-tier media and extend the shelf-life of the content.
We secured 14 reporters to attend the Capital Markets Forecast 2023 event in person—a remarkable accomplishment considering the media were inundated with outlooks, as well as the pandemic caution many reporters still had with in-person events.
Guests included some of the most influential financial media outlets including CNBC, Fox Business, Bloomberg, Barron’s and USA Today.
Subsequent coverage resulted in 27 articles in top-tier media along with nine broadcast/radio appearances for a total of nearly 1.4 billion impressions. Print/online coverage included leadership quotes in the New York Times, Wall Street Journal, MarketWatch, The Atlantic, Bloomberg, Politico, CNBC, Fox Business, Barron’s, INSIDER, MSN and Fortune.
Broadcast coverage included feature-length interviews at some of the world’s top financial markets programs including CNBC, Nasdaq Trade Talks, Bloomberg TV and Bloomberg Radio.
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