As part of the Pan Pro Masterclass to celebrate the 40th anniversary, we invited media and influencers from around the globe to join PHI in its Innovation Kitchens for a global pizza tour. They experienced the passion and innovation of the team, and the event introduced PHI food innovators to media and influencers – giving them an inside look at how things are “baked” at Pizza Hut.
RESULTS BY THE NUMBERS
20 in-market stories: Generated 52
MNR* 25,000+: Achieved 35,000 to date
Press Release: 628 media pick-ups
20+ Pan Pro Class: 44 attendees
8-10 Ambassadors: 12 engaged
TikTok Challenge: 55% markets
Asset Share/Use: 65% markets
Social Engagement: 20% increase; 8,069 mentions and 2+ billion potential social
impressions to date
We believe the magic happens when wit and wisdom join forces. Wit + Wisdom explores concepts that can help a leader or brand stand out (and hopefully brings a 😊 to your day)
The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
