Pirelli:

Peppercomm Wins Best Media Relations Campaign

The Challenge

We’re proud to announce that we’ve won Best Media Relations Campaign for our work with Pirelli in the Ragan’s PR Daily Digital Marketing and Social Media Award for our work with Pirelli!

The Solution

The team worked a tremendously successful campaign for the brand’s #Below44 initiative, which aimed to educate consumers about the need for winter tires when the temperature drops below 44 degrees Farenheit.

The Result

The results included media coverage in 176 outlets, including a syndicated piece in the Associated Press, as well as 74,000 social media impressions.

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