Leverage the brand’s biannual road rally – MINI Takes the States – to unveil its latest EV concept to MINI’s biggest fans and influencers in areas identified for growth. Through national and regional efforts across pain, owned and earned, the team took this story literally to the streets engaging communities, media, consumers, dealers and influencers along the way.
The program results far exceeded expectations. Highlights include stops in 8 cities with media covering each, 800 MINIs, 1200 MINIACs, 21 embedded journalists driving MINIs, one EV convertible concept reveal, 94 pieces of earned coverage and over one billion impressions.
We believe the magic happens when wit and wisdom join forces. Wit + Wisdom explores concepts that can help a leader or brand stand out (and hopefully brings a 😊 to your day)
The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
