Peppercomm launched LEVL the evening before CES with advance coverage in USA Today and The Seattle Times, at the same time that our press release hit the wire. The coverage started rolling in.
To help drive the conversation among consumers, Peppercomm created a partnership with an influential Fitstagrammer to serve as a roving reporter on the CES show floor. The Fitstagrammer hosted chats in the booth and streamed them on Periscope. These lively sessions helped educate consumers on what’s next in the world of wellness and fat loss, and were promoted heavily on social media.
The payoff? Peppercomm’s efforts reached an audience of 2 billion with coverage ranging from USA Today and the Associated Press, to Fox Business and TIME, which named LEVL as one of the 9 Coolest Gadgets at CES 2016. Additionally, LEVL gained 92 percent share of voice, owning the breath technology space.
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