Ideas

A look at how we think

Stop, look, snack Oreo is giving Kroger shoppers a reason to look down before they look around, transforming ordinary crosswalks into cookie-themed catwalks. With stripes reimagined as stacks of Oreos and cheerful characters munching away on the pavement, the display showcases the brand’s fun-loving spirit. A quick scan of the QR code reveals a special […]

CCOs and media relations professionals share insights on shifting media landscape rise of misinformation and AI impact The Institute for Public Relations IPR Behavioral Insights Research Center and communications and

Accolade comes on the heels of new client wins including Outback Steakhouse Lehigh University and Octaura Peppercomm a Ruder Finn Company and leading strategic communications and marketing agency has been

Adds Advisors in Civic Engagement Conflict Resolution Multi Stakeholder Imagination and Higher Education nbsp Specialists bring unique combinations of skills and experience to help organizations colleges and universities prepare for

Each ton of harvested pineapples generates three tons of leaves that go to waste In 2020 New York creative agency L amp C partnered with food giant Dole to address

Thoughtful Leadership

For decades the press release has been the gold standard for public relations It framed the way brands told their stories communicated with journalists built credibility and generated coverage But

In an era marked by rapid policy shifts social activism and political polarization higher education leaders are facing unprecedented challenges From Supreme Court rulings to student protests universities must engage

As the media landscape continues to evolve at breakneck speed the once clear boundary between journalist and influencer is becoming increasingly difficult to define During the most recent edition of

Top college communicators share how they are dealing with massive policy shifts while building belief in the value of higher education Anxiety Worry Stress Whiplash These are just some of

Wit + Wisdom

Stop look snack Oreo is giving Kroger shoppers a reason to look down before they look around transforming ordinary crosswalks into cookie themed catwalks With stripes reimagined as stacks of

Power move a punchline When Zelle s Denise Leonhard interviewed Preston McCaskill for an operations role she was impressed by his prep and instincts but it was trading jokes that

Glowin Up Mary Kay is tackling long standing beauty myths head on with its new Miss Conceptions series designed to show that the brand is as relevant to today s

Thirty + thriving Today marks 30 years of Peppercomm HBD to us which means we are old enough to remember when linear TV ruled but wise enough to know the