Get jiggy wit it

A paw-some rom-com 

In a delightful twist on the classic rom-com format, Milk-Bone is breaking hearts—of the Hollywood kind, that is—with their new ad campaign “Howl You Know.” Picture being charmed by Katelyn Tarver in a whirlwind romance—not with a human, but with a furry companion who teaches her the true meaning of love (and fetching). Debuting in theaters and on social media with antics straight out of a script approved by a cat lady, the campaign serves up 15- and 30-second “trailers” that cheekily nod to everything from horror flicks, where the real fright hails from a Welsh Corgi, to earnest cinematic love stories. With the tagline “DP for Dog People Content” lighting up the posters, Milk-Bone knows that when it comes to wooing the hearts of consumers, a little humor and a lot of tail-wagging action is just what the movie doctor ordered. 

Get jiggy wit it

When a woman asked her roommate’s boyfriend to perform an interpretive dance to earn his spot on their girl’s night, little did she know she was sparking a TikTok revolution! The trend quickly caught on, with men dancing for everything from football privileges to the chance to play their lil video games for hours on end, while even dogs jumped on the bandwagon for dinner! Now, wherever you go, you might just find someone breaking into a dance in hopes of getting what they want—because in this world, a little shimmy and going “viral” might just be more effective than we could’ve ever imagined!

House Divided

As a New York firm, we’re feeling the buzz of Yankees-Dodgers fever, even as Royals’ Vinnie Pasquantino’s comment reminds us that crafting a story everyone loves can be as tricky as winning a World Series. Whether fans are here for the big-market showdown or missing the underdog storyline, it’s a classic comms reminder: even the best narratives have to work hard to win everyone over.

Pepper Pick

A member of our W+W newsletter team got engaged this weekend and needs to shout it from the rooftops. To quiet her up a bit, we’ve agreed to watch “The Wedding Singer,” where Adam Sandler stars as a love-struck crooner whose heartache is almost as tragic as the ‘80s hairstyles surrounding him.