Brands that dare Wisdom 💡: This Halloween, brands are going full-throttle spooky, from TikTok ghouls to chairs that threaten your lumbar health. Ad Age crowned the best of 2025 in
Power and puffers Wisdom 💡: True Religion is wrapping the holidays in denim and star-studded moments, tapping Ciara and a crew of other famous females to prove fashion and hustle
Leading with ❤️ In this week’s Marketing Vanguard, Marisa Thalberg takes us on a career rollercoaster, from beauty counters to burrito bowls and building materials, sharing hard-won lessons in risk-taking,
Tip offs + topicals CeraVe just scored big as the NBA’s first official skin care partner, bringing dermatologist-developed care both courtside and online. From in-arena activations to NBA 2K26 integrations,
Serious about smiles World Smile Day reminds us that sometimes the best strategy isn’t in a spreadsheet – it’s in a good laugh. From misheard song lyrics to comedians flipping
Stop, look, snack Oreo is giving Kroger shoppers a reason to look down before they look around, transforming ordinary crosswalks into cookie-themed catwalks. With stripes reimagined as stacks of Oreos
Power move: a punchline When Zelle’s Denise Leonhard interviewed Preston McCaskill for an operations role, she was impressed by his prep and instincts, but it was trading jokes that convinced
Glowin’ Up Mary Kay is tackling long-standing beauty myths head-on with its new “Miss Conceptions” series, designed to show that the brand is as relevant to today’s beauty lovers as
Thirty + thriving Today marks 30 years of Peppercomm (HBD to us!), which means we are old enough to remember when linear TV ruled, but wise enough to know the
Why Brands Are Never Ever Getting Over This Engagement Taylor Swift and Travis Kelce’s engagement set off a cultural storm that brands couldn’t resist. From glitter-drenched jersey drops to snack
