Lede the way Wisdom 💡: A former TV news producer’s secret weapon for media strategy? Knowing when to cut to the chase. After nearly two decades of making split-second calls
Brand together Wisdom 💡: The University of Georgia’s Franklin College found that the secret to a cohesive rebrand was hiding in plain sight: the humble “and” connecting arts and sciences.
New job, who dis? Wisdom 💡: Starting a new job can come with a sneaking suspicion that everyone else got an instruction manual you somehow missed. But as Peppercomm AAE
Culture counts Wisdom 💡: The brands breaking through today’s advertising clutter aren’t just borrowing from culture, they’re earning a place within it. Whether it’s Lemonade’s imperfect street-inspired creative, Sprite’s decades-long
Sole revival Wisdom 💡: Ugg has always understood that the first day of school is a runway, it just comes with a creative portfolio now. By weaving together fashion, music,
Perfect pair Wisdom 💡: Hailey Bieber is proving her style credentials go beyond street style, teaming up with Gap on a denim collection inspired by the effortless cool of the
Everyone loves a good hot dog, or 66 Wit 🌭: If you missed this year’s annual Nathan’s Famous hot dog eating contest on July 4th, then your America 250 Years
Ready, not reactive Wisdom 💡: The U.S. midterm elections campaign trail may be heating up, but the smartest communications strategy isn’t about predicting results, it’s about preparing for whatever comes
Get that bag Wisdom 💡: Jordyn Woods may have accidentally pulled off the ultimate product placement by turning a $125 handbag into the Knicks’ unofficial sixth man. After the team’s
There when it happened Wisdom 💡: On the latest episode of Laughing Matters, Jim Hickey proves that some people read history books while others accidentally become a chapter in them.
