In January, Peppercomm focused its efforts on pitching the official unveiling of the Super Nintendo World opening in Japan, along with the “We Are Born to Play” music video. The team targeted key national, tech, and trade media, and interest was significant.
In February, a live event – the Super Nintendo World Challenge – was executed in Grand Central Terminal, and the team secured 20 media attendees from local publications, broadcast outlets, and gaming networks – leading to further coverage of the upcoming park opening.
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The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
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