MAKING RISK REAL
To bring this concept to life for consumers and financial advisors, we created a mobile virtual reality Retire Your Risk tour.
The tour allowed key audiences to experience these risky situations in a safe way and made the connection to the lifetime protection of these products.
The VR-branded truck experience enabled our 24 member companies to bring the experience to their target audiences, including employees and financial advisors, as well leverage existing sponsorships for activations such as Lincoln Financial Field and the Prudential Center.
The tour kicked off on October 4th with Protect Your Retirement Income Day in NYC’s Times Square. The launch was supported by a roundtable event attended by 12-member company CEOs, a consumer media luncheon and Facebook Live/Twitter chat with personal finance superstar Jean Chatzky.
MAKING AN INTEGRATED IMPACT
When people want to know more about a topic, they search for it. Owning real estate on a search page means better visibility, and opportunity to drive highly interested parties to learn more about us and annuities.
Since the educational campaign began, the amount of media mentions about annuities have sky-rocketed from ~8.6K/month to ~12.6K/month with an impressive drop in negative articles and an increase in balanced articles. Earned efforts reached over 100 million.
We believe the magic happens when wit and wisdom join forces. Wit + Wisdom explores concepts that can help a leader or brand stand out (and hopefully brings a 😊 to your day)
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