Bracket season, girl boss edition
If you’re anything like us, you probably submitted your bracket at the eleventh hour yesterday. Luckily, ESPN’s Women’s March Madness campaign makes you feel like a winner anyway. Powered by a never-before-heard track from Doechii and the Morehouse House of Funk Marching Band, the spot brings unapologetic energy and hype to the biggest stage in women’s college basketball. With coverage across all ESPN platforms and a Tournament Challenge that’s doubled in participation since 2019, one thing’s clear: women’s sports aren’t just having a moment, they are the moment.
Scoop, there it is
While most brands are playing it safe, Ben & Jerry’s is out here handing out ice cream at protests, beefing with their parent company and casually posting about oligarchies between flavor drops. In a world where corporate activism is usually confined to rainbow logos in June, B&J is actually doing the work, and making noise while they do it. Even after allegedly getting their own CEO booted for being too outspoken, the brand’s still dishing out justice by the pint. Bold move? Yep. But what else would you expect from a company that made Phish Food political?
Hostess with the mostess
Hostess is back with a “Speakie Snackie” campaign, where snacks like Twinkies and Snoballs are the real mouthfuls—pun totally intended. The brand’s latest bite-sized cultural move? A Munchie Mobile cruising through 4/20 festivities, proving snacks speak louder than words. With ads that mix online videos, social media, and a Spotify collab, Hostess is serving fresh content like it’s a Twinkie on a platter. Thanks to parent company J.M. Smucker’s magic touch, Hostess is now as hip as a snack that knows all the latest trends.
Pepper Pick
Hiiiiii, Spring! Missed you <3 To celebrate the change in season, we’ll be hot girl walking all weekend through NYC. Come join us!
