Let’s go girls
As the National Women’s Soccer League kicks off its regular season, the league is on fire! They are shattering attendance and viewership records, including a five-fold jump in fans from last year. On social media, it’s flexing a 102% increase in followers, thanks to a savvy mix of young fans and clubs embracing non-traditional engagement. With bold moves like a partnership with E.l.f. Cosmetics and a content deal with Overtime, the NWSL is redefining what it means to be a social-first league. Backed by big media deals and a disruptor mentality, the NWSL is proving that breaking barriers isn’t just for the field—it’s also for the marketing game.
Standing on business
Peppercomm SVP Kellyn Curtis hits the nail on the head while sharing insights in this Business.com piece: influencers are the secret sauce to expanding your brand’s reach, tapping into engaged audiences across multiple platforms. They seamlessly integrate your brand into their content, sparking curiosity without the hard sell—no wonder influencer marketing was worth a projected $24 billion in 2024. But don’t forget, the right influencers can make or break your reputation, so choose wisely to avoid unnecessary headaches. From trending hashtags to viral content, a well-executed influencer strategy is like hitting the PR jackpot.
Bill Nye, WYA?
Who knew science could be a laughing riot? A study from the University of Georgia discovered that adding humor to science communication doesn’t just break the ice—it can actually boost a scientist’s likeability and credibility. The trick, however, is knowing when to “pun”ish and when to pull back; too much sarcasm or harsh satire could leave your audience groaning rather than glowing. When done right, humor can turn complex topics into digestible, relatable bits of knowledge, all while giving science a much-needed punch of personality that sparks curiosity and even dispels misinformation.
Pepper Pick
Get ready to shamrock and roll your way into St. Patrick’s Day with this yummy Corned Beef recipe. But hey, if you choose takeout instead, we’re not judging – as long as whatever you eat is washed down with a Guinness. 🍀🍺
