Each ton of harvested pineapples generates three tons of leaves that go to waste. In 2020, New York creative agency L&C partnered with food giant Dole to address this problem. Together with marketing firm Peppercomm, they found a solution in Ananas Anam, the company created by textile entrepreneur Carmen Hijosa to commercialize her patented process for turning fibrous pineapple leaves into a vegan leather called Piñatex. Read the full story here.
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