Wit + Wisdom | August 4

How do you say ROTFL en Francais?

It happens every night around 6:30 p.m. “What do you wanna eat?” “I don’t know. What do you wanna eat?” Most of the time, it ends up being microwave popcorn and splitting a Carrots for One. But we can still dare to dream. Soon we’re going to move to Paris, live in the apartment above Emily and Gabriel, and use one of Europe’s hottest apps, TheFork, to carefully plan all our bussin meals – because nous aimons TheFork’s sense of le LOL. Check out the app’s latest campaign that turns dining out on its head. IJBOL! We can’t wait until the day we’re going to be scrolling through TheFork to find the most adorbs bistro in the 10^th — except during August, when we’ll be taking the month off instead of writing newsletters.

Knowing Skibidi Toilet will be earning you your next raise, we promise

Millennials vs. Gen Z. Can we just be done with it now, peeps? Stop kvetching about whether or not it’s okay for Millennials to spend $50k on a wedding complete with a fog machine (cough) and…um…whatever these are. And no more jokes about how Gen Zers have the attention span of a goldfish. We now have bigger things to worry about…like Gen Z vs. Gen Alpha! Yes, it’s here, like wildfire smoke blowing in from Canada…only more cringe. Gen Z is already complaining they don’t get Gen Alpha’s memes. But, serious for a minute, those of us in PR need to pay attention to this stuff, right? Don’t we?

Purple is the new orange, which used to be the new black

Call it The Grimace Effect. We’re legit scared of the purple beastie, but somehow, some way, McDonald’s freaky Grimace marketing campaign might just turn out to be the most lucrative humor-based business idea of 2023. It all started back in June when Mickey D’s hinted at a big surprise from the Big G. They followed up with a new Grimace birthday meal and a shake that looked like something out of the Chernobyl Exclusion Zone. As these things are wont to do, the news exploded on TikTok. Fast fwd to this week. McDonald’s CEO just announced that global same-store sales bounced 12% in the April-June period, crushing Wall Street estimates. Slay Grimace.

Photo Credit: McDonald’s