Objectives included:
In typical Peppercomm fashion, we challenged each other to add either wit or wisdom to our brainstorming to get our creative juices flowing. In this case, a one-liner in one of our brainstorms became the platform for an entire campaign: With all of us stuck in lockdown, what would we give up to travel right now? We turned that question into an innovative survey of thousands of U.S. consumers. And guess what? When we asked them what they would give up to travel, nearly 40% said sex!
Media outlets went crazy for the data, landing Trivago on every news desk from CNBC to Stephen Colbert.
We believe the magic happens when wit and wisdom join forces. Wit + Wisdom explores concepts that can help a leader or brand stand out (and hopefully brings a 😊 to your day)
The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
