Taking a multi-pronged approach, the team incorporated AXA IM’s ESG and biotech expertise in its external communications with media, and conducted in-depth discovery meetings with each of the spokespeople to extract key message points for outreach
As a result, we secured media opportunities with top tier and ESG outlets, and also arranged an editorial board meeting with the Wall Street Journal, where ESG was a major topic. Additional coverage was secured on vaccine thought leadership at the height of the conversation on this theme in Q4 2020, resulting in interviews/coverage with Business Insider, Quartz and Bloomberg.
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The majority of communications executives have no playbooks in place to respond to social and political events that influence brand perception. Our teams offer a robust framework and proven methodologies to respond authentically…. Read More
With 28 award-winning years of experience, we understand that how you tell your story can mean the difference between success and failure. And while we take our business, and yours, very seriously, we don’t take ourselves seriously at all…. Read more
