As a Senior Vice President for Peppercomm, Danielle leads public relations and influencer strategy and execution for a wide variety of clients, with a specialized focus in technology, professional services and consumer goods. Danielle’s integrated approach marries a strategic mix of marketing and communications tactics to ensure her clients are reaching and resonating with their target audiences – wherever they may be. She has worked with brands such as Dole Packaged Foods, Torc Robotics, Xero, Wilmington Trust, and Outback Steakhouse.
Prior to Peppercomm, Danielle launched creative agency Sid Lee’s U.S. PR offering, overseeing media relations and influencer programs for Dos Equis, Hyundai, and Schwan’s Food Company. Previously, she spent several years at North 6th Agency, spearheading brand awareness and revenue-driving public relations campaigns for pre-launch to publicly listed companies across consumer goods, sports, B2B technology, HR, and mar-tech.
Danielle was born and raised in New Jersey and holds a BA from Rutgers University’s School of Communication and Information, where she frequently guest lectures. She currently resides in Red Bank, NJ, with her husband and two high-maintenance dogs. Danielle serves as a Senior Judge and Judge for PRSA’s Big Apple Awards and the PR Platinum Awards.
