Bring on the bling

ROFL roundup 

October was a laugh riot on social media, with posts that had us all in stitches. From the hilarity of naive, brutally-honest kiddos to memes on tipping culture that hit just right, the creativity was off the charts. If you missed out, don’t worry – BuzzFeed has gathered the best of the best to keep the giggles going!

Brands on the brink

In the chaotic world of American politics, brands are walking a tightrope between loyalty and backlash, with a GWI survey showing that 22% of U.S. shoppers have abandoned products due to political views. This makes the upcoming election less about cheerleading for democracy and more about avoiding a marketing minefield, as 82% of marketers feel immense pressure to strike the right balance. As Americans flee from political content online, brands are left wondering if their political posts are worth the risk of becoming the next Bud Light. Is humor the answer? Or maybe silence? Orgs must dig deep into their internal messaging to find out what’s most authentic. 

Bring on the bling

Zales is flipping the holiday gift-giving script with its new “Merry Me” campaign, encouraging young women to ditch the selflessness and treat themselves to some bling instead. Forget traditional gifting; they’re all about personal expression, layering, and creating unique styles that scream “I deserve this!” Amanda Rather, brand marketing’s new maestro, highlights how modern relationships with jewelry are all about individuality and less about trends—because who wants to blend in with the crowd? Yassssssss queen. 

Pepper Pick

It’s November 1 which means it’s now appropriate to scream ‘Happy Holidays!’ from the top of our lungs. We’re kickin’ off the weekend by watching Will Ferrell and Buddy the Elf, complete with spaghetti and maple syrup for dinner.