Ideas to Grow With
This family-owned company had evolved into a $3-billion global corporation made of up three distinct divisions — and they needed to streamline their communication with thousands of employees. First, Peppercomm tackled branding and identity, leveraging key insights from dozens of interviews to create a unifying corporate identifier, division iconography, tagline, and overall guidelines. Then we established a global internal communications strategy to help Wilbur-Ellis share information consistently across business and geographical lines.
The payoff? A streamlined, efficient branding and communication strategy increased collaboration across the company and fostered a greater sense of pride among employees. It also sharpened Wilbur-Ellis’ corporate image, raising awareness among key constituents.