Case Study


20/20: A Look Ahead

Faced with the prospect of breaking through at the Consumer Electronics Show — a crowded industry event where competitors shine with big spends — Peppercomm helped Whirlpool own the conversation around innovation in the home. Whirlpool 20/20: A Look Ahead engaged our target audience in forward-thinking conversation, showcasing the brand’s clear vision through global concepts and soon-to-launch innovations in the MommmyTech Zone.

To drive the conversation, Peppercomm created a partnership with influential mom bloggers to serve as roving home tech reporters. These influencers hosted Fireside Chats in the booth; lively sessions that helped educate moms on what’s next. The on-site activation was amplified with an integrated campaign, including content platform, social engagement, and consumer contests. During a post-show Twitter party, #Whirlpool2020 was the top trending hashtag in the US.

The payoff? The earned/owned media efforts reached more than 525 million people with media coverage including NBC, Discovery Channel, CNET, Wall Street Journal, and PCWorld.


Contact Us

Our Locations

  • New York

    470 Park Avenue South

    New York, NY 10016
    Get Directions

    Tel: 212-931-6100

  • San Francisco

    201 Mission Street
    Suite 1940
    San Francisco, CA 94105
    Get Directions

    Tel: 415-633-3200

  • London

    Coppergate House
    16 Brune Street London, E1
    7NJ United Kingdom
    Get Directions

    Tel: +44-020-7680-7104