A Fitting Way To Storytell
Faced with launching not only a new product, but a new category, Peppercomm established LEVL as the leader in the breath science and technology space at the 2016 Consumer Electronics Show.
After developing a clear media strategy and messaging, Peppercomm helped LEVL to own the conversation around breath technology and fat loss to target key audiences. Media outreach began with embargoed meetings including with reporters from USA Today, Outside Magazine, and LEVL’s hometown newspaper, The Seattle Times.
To help drive the conversation among consumers, Peppercomm created a partnership with an influential Fitstagrammer to serve as a roving reporter on the CES show floor. The Fitstagrammer hosted chats in the booth and streamed them on Periscope. These lively sessions helped educate consumers on what’s next in the world of wellness and fat loss, and were promoted heavily on social media.
The payoff? Reaching an audience of 2 billion with coverage ranging from USA Today and the Associated Press, to Fox Business and TIME, which named LEVL as one of the 9 Coolest Gadgets at CES 2016. Additionally, LEVL gained 92 percent share of voice, owning the breath technology space.