As we prepare for Mad Men's final season, here are some tips to guide the ad man from yesteryear if he wandered into our offices.
The seeds of our current marketing services model were sown in the decades following World War II. Sales of goods and services exploded, and paid media numbers grew dramatically to feed demand.
Deciding to sell your company – especially if your name is on the door – is a life passage. Janine Gordon, President of JGAPeppercomm, discusses what makes for the right merger.
The industry can't wait for government to dictate best practices -- we must protect consumers.