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The Thrill of the find
Peppercomm turned to focus from off-price to in-store fun to pull fashionistas to T.J. Maxx & Marshalls
With increased sales as a goal, T.J. Maxx's challenge centered on enticing new pockets of consumers to shop in its stores. "How do you effectively dispell the myths and misconceptions about 'off-price' shopping to draw fashion-conscious consumers to shop in our store?" they asked.
It's all about experiencing the brand like consumers do.
Before developing a strategy, Peppercomm put themselves in the customer's shoes to experience all the touch points (social media, online, newletters, in-store, etc). Based on these insights, the "Thrill of the Find" platform was born, emphasizing the fun in-store search and its broad appeal.
Make it hands-on. And spreadable.
Bloggers were invited to participate in one-on-one store tours with design influencers and stylists so they could experience the "thrill of the find" firsthand.Read More