Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Most recently, Steve pioneered the creation of the agency’s strategy and insights group, an internal consultancy at Peppercomm that bridges proprietary research and program activation to serve both current accounts and business development initiatives. He’s also been instrumental in shaping the culture that inspired Crain’s New York Business and was a ﬁnalist for EY’s Entrepreneur of the Year Award with co-founder Ed Moed.
A proliﬁc writer, Steve pens a weekly column for lnc.com and was named the PRNews Blogger of the Year in 2011 and was a ﬁnalist for the same award in 2012. He was named one of Northeastern University’s 100 most successful alumni, and his podcast, RepChatter, has won a Silver SABRE from Holmes. Steve is co-author of What’s Keeping Your Customers Up at Night? He is a member of the PRSA Counselors Academy’s executive committee, the Corporate Communication Advisory Board of Baruch College, the Civilian Corporate Affairs Committee at West Point, the Arthur W. Page Society, The Northeastern University Corporation, the College of Cha rleston’s Department of Communication Advisory Council, and the Institute For Public Relations.
The agency was named after his family dog, Pepper.